How Shuffle Dating doubled lead volume without increasing ad spend.
Shuffle had been using the same style of Meta ad creative for roughly a year. Performance had become inconsistent across markets, and the team needed an outside strategic partner to help push acquisition forward.
Project Snapshot
Creative testing system for market expansion.
Meta ads strategy, market research, script development, creative testing, funnel improvement, and acquisition strategy for a B2C event-based SaaS brand.
The ads were not broken. The testing system had stopped evolving.
Before we started working together, Shuffle had been relying on the same type of Meta creative over and over. The team had demand, but they did not have the internal marketing expertise or testing cadence needed to keep improving performance across different cities.
“We had been using the same type of creative for our Meta ads for the past year or so. We didn’t really experiment that much.”
Andy · Former CEO / FounderCreative had become repetitive.
The team was using the same creative style repeatedly and was not satisfied with the results.
They lacked in-house marketing expertise.
Shuffle needed an external partner who could quickly understand the business and build a smarter acquisition plan.
Expansion required a more systematic process.
Some cities worked better than others, so the team needed a repeatable way to test, learn, and deploy stronger creative across markets.
I built a lean creative experiment that helped the team find winners fast.
I started by asking questions, learning the business, researching the market, and identifying how to position Shuffle more effectively. From there, we turned strategy into scripts, voiceovers, creative tests, and a rollout system.
“It didn’t feel like a cookie-cutter recipe. He spent that initial call asking question after question to really understand our business.”
Andy · Former CEO / FounderDiagnosed the real constraint
I learned the business, asked deeper strategic questions, and identified that the immediate leverage was creative quality and testing structure.
Built stronger creative tests
I researched the market, wrote scripts, helped source voiceovers, and structured tests across multiple scripts and creative directions.
Rolled winners across markets
Once the best-performing creatives were identified, the team deployed the winners across geographies to improve lead volume and efficiency.
Within weeks, the creative system proved itself.
The team tested multiple scripts and voiceover variations with a lean budget, then deployed the winning creatives across markets. The result was a meaningful lift in conversions and a stronger internal process for future marketing.
“We saw an uplift in conversions around 1.4 or 1.5x… at least a 40% improvement in efficiency.”
Andy · Former CEO / Founder“Within a couple weeks, it basically paid for itself.”
Andy · Former CEO / FounderAndy Testimonial
I did not create management overhead. I helped the team move faster.
A big part of the value was not just the creative output. It was the speed, responsiveness, strategic push, and the ability to add a stronger marketing process into how the team operated.
“Instead of Hao being a blocker for our team, it was almost the other way around. We were the blocker for him, and he was pushing us to move faster.”
Andy · Former CEO / Founder“I felt the depth of his knowledge and experience outstripped our team’s capacity.”
Andy · Former CEO / FounderThe work was strong enough that Shuffle brought me back under a new CEO.
The strongest proof is not just one successful project. It is being trusted again when leadership changes and the company needs to keep growing. Shuffle’s second testimonial came from Austin, the new Co-founder / CEO.
“Generated $9.5k in direct purchases.”
The second phase helped support a new growth inflection point — generating direct purchases, driving thousands of leads across cities, and creating a stronger revenue engine from ads.
Austin Testimonial
Add Austin’s second testimonial video here.
Second Project Media
Add sales, leads, or city expansion proof here.
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